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Email marketing - the process of sending commercial communication to a group of people via email - continues to be a widely used tool by companies of all sizes.  From messaging to promote content or introducing consumers to your business, over 333 billion emails...

Expand Your Client Profile, Expand Your BusinessWelcome to Part 2 of our series where we’ll continue discussing the power of creating your ideal customer profile. In Part 1 we talked about how creating the customer profile is crucial for the sales cycle, what an...

Knowing your ideal customer profile is foundational to the success of every business. No matter your industry or the stage of life of your business, future success depends on how well you understand the customers you serve. Without this knowledge, how will you...

How (and Why) You Should Use Email Marketing Automation Email has been a part of the mainstream since the 1990s. While not the most cutting edge approach to marketing, it continues to be an extremely effective, reliable and affordable way to reach and engage with...

How SEO (Search Engine Optimization) can help increase revenue for your firm Potential new clients are actively searching for tax guidance, bookkeeping services, payroll assistance, accounts payable/receivable, and more.  When someone types these and other...

Tips For Putting A Modern Twist On This Classic Communication Outreach Method If you think direct mail has been around forever, you’re right! The first evidence of direct mail dates back to 1000 B.C. in Ancient Egypt when a landowner advertised on a piece of...

Our daily life is powered by the internet For most business owners - embracing the power of digital marketing and building a strong online presence are absolutely imperative for growth and success.  To successfully engage with existing clients and prospects, a...