Blog

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing the landscape of B2B marketing. These advanced technologies provide potent instruments that can amplify marketing approaches, boost productivity, and yield superior outcomes. At LSC...

In today's digital age, the importance of expanding your marketing reach cannot be overstated. One of the most effective tools at your disposal is email appending. Let's delve deeper into this strategy and understand its significance.Understanding Email Appending...

In the world of email marketing, size isn't the only thing that matters. While expanding your email audience is undeniably essential, the quality of that list plays a pivotal role in determining the success of your campaigns. Just as a gardener prunes a plant to...

In today's digital-driven marketing landscape, display advertising is a powerful tool for businesses seeking to enhance their online presence, attract potential customers, and drive conversions. But many firms are still unsure of how to get the most out of their...

In today's competitive, digital-first business landscape, having high-quality contact lists is a must for the success of your targeted marketing campaigns. A well-curated contact list will allow your business to effectively reach your ideal target customers,...

The importance of maintaining a current, effective list of marketing contacts cannot be overstated. As companies, consumer behaviors, and market trends continue to evolve every year, so must your strategy for reaching out and engaging with your target audience and...

Direct marketing has undergone significant evolution over the years. Even in the old days, traditional methods like telemarketing and direct mail were constantly being experimented and iterated upon by hardworking, resourceful direct marketing professionals. But...

How (and Why) You Should Use Email Marketing Automation Email has been a part of the mainstream since the 1990s. While not the most cutting edge approach to marketing, it continues to be an extremely effective, reliable and affordable way to reach and engage with...

While social media and LinkedIn get a lot of attention in the B2B space these days, email is still an extremely effective B2B marketing tool - a proven, cost-effective way to reach a large number of potential customers as well as hand-picked decision-makers in...

We’ve covered recently why LinkedIn is great for Account-Based Marketing (ABM) campaigns, a strategy we are recommending for B2B marketers in 2023. LinkedIn is a great resource for getting in direct contact with decision-makers at firms you want to be doing...