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Data Modeling & Analytics

Maximize Your ROI

Business owners and company executives certainly don’t have a lack of data, but often the data comes from multiple sources, is analyzed using manual spreadsheets or reports, and is difficult to understand – leading to inaction, missed opportunities and poor decisions.

Our team has perfected our methodology, and the tools we use – including research, internal and external data sources and analytics – to help businesses understand the massive amount of data they have access to. We then help them discover the opportunities which exist to act upon this information.

Our Solutions:

Predictive Modeling

A statistical technique using machine learning and data mining to predict and forecast likely future outcomes like response, loyalty, or next purchase. It works by analyzing current and historical data and projecting what it learns on a model generated to forecast likely outcomes.

Segmented Marketing

This method is accomplished using clustering and segmentation to help marketers provide the right offering to the right segment of customers. Clustering is a statistical methodology that groups similar objects into clusters so that they can be grouped and therefore segmented. Segmentation is the process of putting customers into groups based on their similarities.

Integrated Analytics Measurement

This approach finds that the best way for business leaders to improve marketing effectiveness is to integrate marketing ROI options in a way that takes advantage of the best assets of each analytical solution. An integrated analytics approach can free up significant marketing spending.

Attribution

By assigning credit for a customer’s buying decision to the correct sources, we optimize your Facebook Ads or pay-per-click search marketing for conversions. In turn, you spend the marketing budget more efficiently and make the most of the unique customers who are finding you through each channel.

Hypothesis Testing

Here, an analyst tests an assumption regarding a population parameter. Hypothesis testing is used to assess the plausibility of a marketing hypothesis. Generating significantly better test results will validate your marketing strategies and speed marketplace learning.

Business Intelligence

Organizations analyze historical and current data so they can quickly uncover actionable insights for making strategic decisions. Business Intelligence is the process of turning data into insight and subsequently action in the marketplace.

Data visualization

Involves the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. In the world of Big Data, data visualization tools and technologies are essential to analyze massive amounts of information and make data-driven decisions.

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