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Case Studies

Marketing Program Refinement

Marketing Program Refinement

Marketing Program Refinement for Non-Profit Association Yields 171% Increase in ApplicationsClient60-Year-old non-profit association created to safeguard and promote the economic welfare of current and former service members, federal employees, and their...

New Market Expansion

New Market Expansion

New Market ExpansionClientMulti-billion-dollar US financial servicesSituation Focused and dependent on commercial sales with over 90% of revenues tied to Group contracts with over 90% of those sales generated through consultant-directed RFPs.ProblemNot being...

Market Nurturing

Market Nurturing

Market Nurturing Program Improves Retention by 26%ClientA $13 billion US travel, entertainment, and hospitality reservation platformSituation This subscription-based subsidiary was struggling with retaining fee-paying users at their 12-month promotional contract...

New Brand Extension

New Brand Extension

New Brand Extension Achieves a $2 Billion Boost in RevenueClientA $500 million subsidiary of a $50 billion national health insurance services providerSituation The organization unified the corporate brand by consolidating dozens of disparate companies under one image...

New Business Development

New Business Development

New Business Development ClientA $16 billion regional financial services providerSituation A newly acquired, specialized services organization was charged with being the ‘lead scout’ for new markets penetration and development with very frugal resource allocation of...