Marketing Program Refinement for Non-Profit Association Yields 171% Increase in Applications
![2647256](https://lscmarketinggroup.com/wp-content/uploads/2021/10/2647256.png)
Client
60-Year-old non-profit association created to safeguard and promote the economic welfare of current and former service members, federal employees, and their families.
![1193750](https://lscmarketinggroup.com/wp-content/uploads/2021/10/1193750.png)
Situation
The direct mail acquisition campaigns showed poor performance.
![3874656](https://lscmarketinggroup.com/wp-content/uploads/2021/10/3874656.png)
Problem
Not utilizing predictive modeling for prospect targeting as well as relying on “broken” application promotional tracking reporting.
![668937](https://lscmarketinggroup.com/wp-content/uploads/2021/10/668937.png)
Solution
First and foremost was to review the existing reporting and determine inconsistencies in logic causing significant under-reporting of results. After proper attribution of responses generated from the mail and email program a predictive model was developed and implemented.
![637346](https://lscmarketinggroup.com/wp-content/uploads/2021/10/637346.png)
Results
A 171% increase in applications resulting from the marketing channel. Approximately half was attributed to more accurate reporting of results and the other half do the predictive model and improved targeting.