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Email usage grew dramatically from the 1980s and into the 90s, causing email marketing to skyrocket. Since then, email marketing strategies have greatly evolved and continue to be an effective digital marketing tool for any business. According to Mailchimp, 69% of...

In the ever-evolving landscape of B2B marketing, selecting the right channels to reach your target audience is crucial for success. While there are numerous options available, some channels have proven to be consistently effective in driving engagement, generating...

In today's mobile, digital-focused world, consumers and business leaders alike expect a seamless brand experience across multiple channels, both online and offline. The best way for your business to take advantage of this expectation is a customer-centric approach...

The real estate market has already undergone a significant digital transformation in the last couple of decades, but in 2024, the pace of digital innovation is only due to increase. As homebuyers increasingly turn to online methods, realtors will find it...

Competition is as vast and varied as the properties on the market in the real estate world today. Realtors like you are continually seeking innovative ways to stand out and attract more clients. The challenge lies not just in reaching potential buyers and sellers,...

With over 90% of home buyers and sellers going online, according to the National Association of Realtors, Google Map Pack and verified Google Local Services Ads through Google Screened have become powerful tools for increasing visibility and attracting potential...

In the fiercely competitive world of real estate, carving out a niche and developing an online presence is not just advantageous, it's crucial for success. With the majority of home buyers and sellers relying on online searches as a key part of their real estate...

Innovation in marketing comes down to finding new solutions to old problems. Recent data suggests that even with all the modern conveniences that allow us unprecedented access to our target audiences, many B2B marketers find themselves losing valuable prospects in...

Nonprofits often grapple with the challenge of connecting with potential donors who share a deep passion for their causes. The success of donor outreach campaigns hinges on the ability to build and maintain high-quality contact lists filled with individuals eager...

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing the landscape of B2B marketing. These advanced technologies provide potent instruments that can amplify marketing approaches, boost productivity, and yield superior outcomes. At LSC...