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Email Marketing

Create Your Message, Reach Your Customers, Drive Results

Every business has a need to communicate with customers, and email continues to be a channel of choice. Whether it’s a simple weekly newsletter or action-based autoresponder campaigns, the common denominator is clear: messages sent from a reliable, easy-to-use platform provide measurable results.

The last thing marketers want to experience is being left alone in the email landscape without a decent map or essential equipment. LSC Marketing Group will guide you through the process and develop a basis for all of your email communication, regardless of complexity.

Elements of Email Marketing

As with any communication, it is essential that all the parts are complete and optimized. What good is sending a great message to the wrong audience? How can you make improvements without examining results?

Email Design, Development, & Optimization

Studies show that the average person sends and receives over 120 emails per day! Don’t get lost in the visual clutter of default templates and boring layouts. Other marketers are using the same template provided by your ESP, right down to the link colors and images. Break out from the ranks of the tired and visually unappealing!

Whether you need a monthly newsletter template, a single product promotion, or purchase confirmation, LSC Marketing Group’s in-house designers will build you unique, customized emails for your campaigns. Our designers are leaders in design strategy for email marketing and are experts in coding for the inbox.

We test across major platforms to ensure your subscribers receive the same message no matter what email client they use. Our designers have built campaigns for clients large and small, from USA TODAY to New Track Media, to start-ups like Allay.

Email Design, Development, & Optimization

Studies show that the average person sends and receives over 120 emails per day! Don’t get lost in the visual clutter of default templates and boring layouts. Other marketers are using the same template provided by your ESP, right down to the link colors and images. Break out from the ranks of the tired and visually unappealing!

Whether you need a monthly newsletter template, a single product promotion, or purchase confirmation, LSC Digital’s in-house designers will build you unique, customized emails for your campaigns. Our designers are leaders in design strategy for email marketing, and are experts in coding for the inbox.

We test across major platforms to ensure your subscribers receive the same message no matter what email client they use. Our designers have built campaigns for clients large and small, from USA TODAY to New Track Media, to start-ups like froogll and Allay.

Your ESP of Choice

LSC Marketing Group will walk you through the email process, from campaign design, list building and segmentation to deployment, tracking and revision. Whether you are new to the email game or a seasoned veteran, we have expertise to offer.

We manage all types of email campaigns, from single deployments to complex, multi-message efforts. Our customer contact strategies are simple and effective, built on our ever-growing knowledge to deliver more engaging campaigns. Reporting and analysis will drive positive change based on real results, not just on benchmarks and assumed best practices.

Revamping Your Existing Email Efforts

We’ll take a look at your current setup, including creative, lists, deliverability, and strategy, provide a full report and show you how your email business can grow.

Your options range from a full-service email program to a self-serve platform where marketers utilize their own in-house teams, and everything in between. We help you through the setup process to ensure a smooth transition to your new platform while providing best-in-channel guidance; we don’t just give you the keys to drive, we’ll ride shotgun and make sure you don’t get stranded on the side of the road.

Our Email Marketing Services Include:

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Creative development and assistance

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Full support throughout the email process

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Platform training

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Automated email processes - auto-responders, welcome emails, etc.

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Intuitive options for campaign management

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Detailed reporting using industry leading platforms

WANT TO KNOW MORE ABOUT OUR STRATEGIC EMAIL MARKETING SERVICES?

Connect with an email marketing expert today and learn more.