New Brand Extension Achieves a $2 Billion Boost in Revenue
![2647256](https://lscmarketinggroup.com/wp-content/uploads/2021/10/2647256.png)
Client
A $500 million subsidiary of a $50 billion national health insurance services provider
![1193750](https://lscmarketinggroup.com/wp-content/uploads/2021/10/1193750.png)
Situation
The organization unified the corporate brand by consolidating dozens of disparate companies under one image umbrella. Having achieved that, the Board expected a 50% boost in both revenue growth and EBIT.
![3874656](https://lscmarketinggroup.com/wp-content/uploads/2021/10/3874656.png)
Problem
The consolidated entities were overlapping their new business pursuits, failing to open new markets, cannibalizing existing target markets, and unnecessarily ‘buying share’ to close the revenue gap.
![668937](https://lscmarketinggroup.com/wp-content/uploads/2021/10/668937.png)
Solution
Develop and install a proprietary data-driven analytic engine for business lead generation. Then parse the new business opportunities to the appropriate, high-probability success subsidiaries for sales outreach.
![637346](https://lscmarketinggroup.com/wp-content/uploads/2021/10/637346.png)
Results
The program achieved a $2 billion boost in revenue directly attributable to the lead generation efforts. And created $7.5 billion in an indirectly attributable revenue rise.