Transforming Lead Generation For Insurance Benefits Through Targeted Abm

Client

A Supplemental Insurance client is a pioneering provider of comprehensive family-building solutions. They approached LSC to expand their market reach, engage HR decision- makers in enterprise businesses, and boost lead quality.

Challenge

Connect with and persuade HR leaders who make benefit-buying decisions to consider family-building options as a responsible and reasonable supplement to their employee health plans.

Solution

Craft a tailored Account Based Marketing (ABM) strategy for the insurance carriers, the insurance brokers, and high revenue employers in select industries. This involved personalized messaging, engaging email campaigns, advanced email deployment technology, select digital advertising placement, and detailed campaign reporting and analysis.

    1

    Identifying The Right Prospects

    We collaborated with the client to pinpoint ideal prospects: HR professionals actively involved in benefit decisions.
    We curated a list of these decision- makers for precision.

    2

    Tailored Messaging

    We created compelling messaging emphasizing the value of family building benefits, focusing on employee well- being, company culture, and employee retention rates.

    3

    Engaging Email Campaigns

    We designed visually appealing, informative email campaigns addressing pain points and showcasing the client’s expertise and its indisputable USP.

    4

    Advanced Deployment Technology

    We utilized cutting-edge email deployment technology for maximum deliverability, personalized subject lines, and recipient interaction monitoring.

      Results

      The collaboration led to remarkable results:

      K

      10X

      Higher Close Rate

      Targeted leads and personalized communication resulted in a tenfold increase in close rates.

      K

      40%

      Lower Cost Per Acquisition (CPA)

      Focusing on high-potential prospects reduced acquisition costs by 40%.

      K

      2X

      Leads Generated

      Tailored messaging and engaging email campaigns doubled lead generation within the enterprise market.

      K

      Some evidence of a shorter sales cycle

      A contribution to the client’s Unaided Brand Awareness Score

      Conclusion

      The partnership demonstrated the power of Account-Based Marketing in insurance benefits services. Identifying prospects, crafting personalized messaging, deploying engaging emails, and leveraging technology led to outstanding

      results. It increased lead quantity and quality, resulting in higher close rates and reduced acquisition costs. Our client is now poised for sustained growth in the family building benefits landscape.

      The partnership demonstrated the power of Account-Based Marketing in insurance benefits services. Identifying prospects, crafting personalized messaging, deploying engaging emails, and leveraging technology led to outstanding results. It increased lead quantity and quality, resulting in higher close rates and reduced acquisition costs. Our client is now poised for sustained growth in the family building benefits landscape.

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