Datamatch Consumer Mailing Lists
Datamatch is appended with over 160 demographics and over 350 lifestyle selections. Our Datamatch monthly universe updates 8,000,000 to 10,000,000 names every month. Over 100,000,000 direct mail names a year go through the Datamatch process.
Datamatch is not only limited to postal addresses anymore – you can extend your message into the multichannel world by adding email deployment to your repertoire.
What is enhancement?
How does it work?
The match is completed in the following steps:
- Gather & Format: List records are gathered from multiple sources and independent list owners.
- Match: Records are matched. Change of address and list hygiene processes are performed to ensure the most up-to-date records are being used.
- Output: The new, enhanced list is output with the additional selects generated by the matching process. Monthly and weekly hotlines are available for mailers when data recency is a must.
The end result is a complete profile with in-depth information on everything from ethnicity and spoken languages to buying habits and leisure-time preferences.
GET A LIST RECOMMENDATION
Inquire about our unique demographics and lifstyle selects.