Our daily life is powered by the internet
For most business owners – embracing the power of digital marketing and building a strong online presence are absolutely imperative for growth and success.
To successfully engage with existing clients and prospects, a strategic digital marketing plan is essential. .
While the digital world is always evolving, here are five straightforward ways you can boost your online presence and thus grow your business.
1. Elevate your website
It’s likely that your business already has a website, but is it effective in targeting and attracting potential clients?
As the 24/7 public face of your business, it takes just 0.05 seconds to form an opinion about your company. As the saying goes, “You never get a second chance to make a good first impression,” so it’s crucial to make that first impression count.
The best way to grow your business is by having a visually appealing, user-friendly website experience that helps your target audience learn about your services. Your website should have strong messaging, clean visuals, a unique call to action, and present ways for users to engage with relevant content.
Ensure that your business is using its website to fully showcase your expertise and capabilities. Your website should be:
- Mobile-responsive for viewing on any device
- Visually appealing
- Easy to read
- User-friendly with navigation that makes it easy for users to find what they are looking for
- Search engine optimized
If your business doesn’t already have a website, now is a great time to build one. Should your firm have an existing website, take stock on how effective it is. The beauty of digital marketing is that the data will tell you how well it’s working!
2. Focus on SEO for your small business
Search engine optimization (SEO) should be a vital component for your business so when prospects are searching for your services, make it easier for them to find you.
Studies show that nearly 90% of users click links on the first page of search results. In order to get higher rankings on search engines such as Google, Bing, or Yahoo, it’s crucial to optimize your site for success.
Elements of your SEO strategy should include components such as:
- Keyword analysis and strategy
- Website architecture optimization
- Code optimization
- Content strategy & optimization
- Off page SEO/link building
3. Create compelling content for your prospects
You’ve gotten people to your site, but how do you keep them engaged and connected?
To boost your brand and the user experience, it’s important to create content that will resonate with your target audience. Whether it’s the content featured on your homepage, blog, or social media accounts, it should feel authentic and relevant to your current or potential customers.
Blogs in particular are a great way for your small business to show credibility and leadership in the industry. Through regular posts, take the time to offer solutions for common industry problems or educate consumers on industry news.
Users today are bombarded with so much content, whatever you create online, make it informative and worth reading!
In addition to providing value, ensure that your digital content is chock full of keywords and phrases your target audience is likely searching for – these efforts will help your business website move up the search engine rankings with more speed.
4. Get your business active on social media
Building your social media presence is an effective way to quickly expand your digital footprint.
72% of Americans use some form of social media, with Facebook, LinkedIn and YouTube being the most widely used platforms.
While you might be hesitant in thinking that social media is an effective way to market your business, when used correctly and thoughtfully, it’s a very effective way to build brand awareness and drive leads.
The key to a successful social media strategy is knowing what platforms to focus on. For example, Instagram is highly visual, so it might be a waste of time for an accounting firm. On the other hand, Twitter or LinkedIn could be extremely useful in sharing insights, information, and communication.
Another part of your social media strategy should be determining how to best use social media ads to reach prospective customers. Many small businesses who find themselves skittish about using social media are often best served using a mix of overt and covert social media marketing.
5. Use data to find the right audience
Your business can create even more success by using the aforementioned digital marketing strategies and pushing them directly to the people that need your services the most.
Getting contacts – DATA – is key for your small business to reach its ideal audience.
Using the power of data alongside a compelling digital marketing strategy will allow your business to reach heights you never thought possible.
Partner with the best in both digital and data
Maximize the value of your customer engagement strategy by ensuring it’s targeted to the people who need your services the most.
Partner with the dynamic and experienced LSC Marketing Group which offers a comprehensive suite of services beyond traditional digital marketing. As a leading data, direct, and digital marketing company, we can help your business find its ideal customers and create the best solutions for you to engage with them.
Connect with us today! We want to learn more about your business goals and how we can create a strategic and thoughtful plan to meet your needs and exceed your expectations.