by LSC Marketing Group | Jun 16, 2023 | Digital Marketing
Direct marketing has undergone significant evolution over the years. Even in the old days, traditional methods like telemarketing and direct mail were constantly being experimented and iterated upon by hardworking, resourceful direct marketing professionals. But with...
by LSC Marketing Group | Apr 18, 2023 | Digital Marketing
While social media and LinkedIn get a lot of attention in the B2B space these days, email is still an extremely effective B2B marketing tool – a proven, cost-effective way to reach a large number of potential customers as well as hand-picked decision-makers in...
by LSC Marketing Group | Mar 30, 2023 | Digital Marketing
We’ve covered recently why LinkedIn is great for Account-Based Marketing (ABM) campaigns, a strategy we are recommending for B2B marketers in 2023. LinkedIn is a great resource for getting in direct contact with decision-makers at firms you want to be doing business...
by LSC Marketing Group | Feb 15, 2023 | Digital Marketing
In today’s ever-changing economy, it’s more important than ever to have a strong marketing strategy. While many people, especially business owners, may be hesitant to use the “r-word” to describe the current state of the economy, there is no...
by LSC Marketing Group | Jan 30, 2023 | Digital Marketing
If business-to-business marketing is anywhere in your wheelhouse, chances are you’ve already heard of, looked into, or implemented account-based marketing (ABM) in your work – and of course, you’re on LinkedIn, right? LinkedIn is where professionals...
by LSC Marketing Group | Dec 20, 2022 | Digital Marketing
Are you ready for the next big changes in tech and consumer behavior? Are you ready to take your digital marketing to the next level? What is the next level? Well, what level are you at? And what’s the next one you’d like to get to? Because unless...
