by LSC Marketing Group | Jun 19, 2023 | Digital Marketing
The importance of maintaining a current, effective list of marketing contacts cannot be overstated. As companies, consumer behaviors, and market trends continue to evolve every year, so must your strategy for reaching out and engaging with your target audience and...
by LSC Marketing Group | Jun 16, 2023 | Digital Marketing
Direct marketing has undergone significant evolution over the years. Even in the old days, traditional methods like telemarketing and direct mail were constantly being experimented and iterated upon by hardworking, resourceful direct marketing professionals. But with...
by LSC Marketing Group | May 30, 2023 | Digital Marketing
How (and Why) You Should Use Email Marketing Automation Email has been a part of the mainstream since the 1990s. While not the most cutting edge approach to marketing, it continues to be an extremely effective, reliable and affordable way to reach and engage with...
by LSC Marketing Group | Apr 18, 2023 | Digital Marketing
While social media and LinkedIn get a lot of attention in the B2B space these days, email is still an extremely effective B2B marketing tool – a proven, cost-effective way to reach a large number of potential customers as well as hand-picked decision-makers in...
by LSC Marketing Group | Mar 30, 2023 | Digital Marketing
We’ve covered recently why LinkedIn is great for Account-Based Marketing (ABM) campaigns, a strategy we are recommending for B2B marketers in 2023. LinkedIn is a great resource for getting in direct contact with decision-makers at firms you want to be doing business...
by LSC Marketing Group | Feb 15, 2023 | Digital Marketing
In today’s ever-changing economy, it’s more important than ever to have a strong marketing strategy. While many people, especially business owners, may be hesitant to use the “r-word” to describe the current state of the economy, there is no...