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Optimizing Outreach: The Comprehensive Guide to Email List Hygiene

Optimizing Outreach: The Comprehensive Guide to Email List Hygiene

by LSC Marketing Group | Aug 11, 2023 | Digital Marketing

In the world of email marketing, size isn’t the only thing that matters. While expanding your email audience is undeniably essential, the quality of that list plays a pivotal role in determining the success of your campaigns. Just as a gardener prunes a plant to...
Display Advertising Optimization Strategies: Maximizing Your Marketing Impact

Display Advertising Optimization Strategies: Maximizing Your Marketing Impact

by LSC Marketing Group | Aug 4, 2023 | Digital Marketing

In today’s digital-driven marketing landscape, display advertising is a powerful tool for businesses seeking to enhance their online presence, attract potential customers, and drive conversions. But many firms are still unsure of how to get the most out of their...
Strategies for Building a High-Quality Contact List for Targeted Marketing

Strategies for Building a High-Quality Contact List for Targeted Marketing

by LSC Marketing Group | Jul 17, 2023 | Digital Marketing

In today’s competitive, digital-first business landscape, having high-quality contact lists is a must for the success of your targeted marketing campaigns. A well-curated contact list will allow your business to effectively reach your ideal target customers,...
It All Starts with a List: The Power and Legality of Targeted Marketing Contacts

It All Starts with a List: The Power and Legality of Targeted Marketing Contacts

by LSC Marketing Group | Jun 19, 2023 | Digital Marketing

The importance of maintaining a current, effective list of marketing contacts cannot be overstated. As companies, consumer behaviors, and market trends continue to evolve every year, so must your strategy for reaching out and engaging with your target audience and...
The Future of Direct Marketing: Embracing Digital Transformation

The Future of Direct Marketing: Embracing Digital Transformation

by LSC Marketing Group | Jun 16, 2023 | Digital Marketing

Direct marketing has undergone significant evolution over the years. Even in the old days, traditional methods like telemarketing and direct mail were constantly being experimented and iterated upon by hardworking, resourceful direct marketing professionals. But with...
How (and Why) You Should Use Email Marketing Automation

How (and Why) You Should Use Email Marketing Automation

by LSC Marketing Group | May 30, 2023 | Digital Marketing

How (and Why) You Should Use Email Marketing Automation Email has been a part of the mainstream since the 1990s. While not the most cutting edge approach to marketing, it continues to be an extremely effective, reliable and affordable way to reach and engage with...
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